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Just added: Spinoff Products Audio


This audio program is all about creating “Spinoff” products. Who are the masters of spinoffs? Think Walt Disney and Harry Potter. Just because something started life as a book or a movie doesn’t mean it has to stop there. Backpacks, chewing gum, toys, and more can be spun off as new ways to generate revenue.

This presentation was delivered live to an audience of writers. But there may be some bits and pieces that are useful to all audiences.

This download consists of two PDFs and an audio MP3, delivered as a ZIP file.

Recorded live – 2008.

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