I am VERY excited to announce that Jay McBain from Forrester Research has agreed to join us on the SBT Roundtable, October 28th at 9:00 AM Pacific.
Jay is the principal analyst for global channels, partnerships, and alliances at Forrester – one of the most influential global research and advisory firms in the world.
Our topic is: How to Do Research that Reveals Surprising Truths
Our goal with the SBT Roundtable is to look at interesting things from a different perspective. That fits perfectly with this month’s guest. If you don’t follow Jay’s blog, you should. Check out https://go.forrester.com/blogs/author/jay_mcbain/.
Jay has been in and around our community for a long time . . . even though he looks very young. And, unlike anybody else I know, Jay jumped into the SMB IT community by trying to define the greater community from a “macro” level. He wanted to know who the biggest employers are, who the biggest influencers are, what the definitive list of news sites is, what the major companies are, and so forth. He wanted to understand all the details of all the variables that make up our community. As a result, he probably understands the greater SMB/MSP community than any other person on earth!
And the really scary part is that he has a lot of this information immediately available at his fingertips.
Please sign up for this Roundtable and send in your questions.
Jay McBain is one of the most visible and respected thought leaders in the global channel. Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 26-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, and ChannelEyes.