What’s New

New Resource: Anatomy of a Plan (John Armato)

A one-page takeaway from John's Anatomy of a Plan presentation

Members Access Now

This resource comes as a result of the roundtable discussion on Creativity and Finding your Authentic Voice with John Armato (August 2020)

You can watch the time-stamped recording here: https://www.smallbizthoughts.org/member_content/sbt-roundtable-john-armato/

 

John Armato is a creative thinker, insightful facilitator and trusted advisor whose career has spanned three decades and more than 200 clients across all sectors. Armato joined FleishmanHillard in his hometown of Kansas City then moved to New York as co-chair of the firm’s global Brand Marketing practice. He led the development of five “Marketplace Mandates,” which have been featured by the American Brands Council and Forbes. Now based in Sacramento, Armato focuses on message development and organizational narratives, media training and presentation coaching, and insights and ideas sessions. He is a “go-to” writer for unique or demanding projects as well as a popular professional development and keynote speaker.
– From https://fleishmanhillard.com/profile/john-armato/

New Resource: North Star Narrative (John Armato)

One of John's most popular sessions for corporate executives is what he calls the North Star Narrative – a series of exercises designed to help companies develop their mission, and how to communicate it to their clients and the rest of the world.

Members Access Now

This resource comes as a result of the roundtable discussion on Creativity and Finding your Authentic Voice with John Armato (August 2020)

You can watch the time-stamped recording here: https://www.smallbizthoughts.org/member_content/sbt-roundtable-john-armato/

 

John Armato is a creative thinker, insightful facilitator and trusted advisor whose career has spanned three decades and more than 200 clients across all sectors. Armato joined FleishmanHillard in his hometown of Kansas City then moved to New York as co-chair of the firm’s global Brand Marketing practice. He led the development of five “Marketplace Mandates,” which have been featured by the American Brands Council and Forbes. Now based in Sacramento, Armato focuses on message development and organizational narratives, media training and presentation coaching, and insights and ideas sessions. He is a “go-to” writer for unique or demanding projects as well as a popular professional development and keynote speaker.
– From https://fleishmanhillard.com/profile/john-armato/

John Armato . . . Think Inside the Box

A really great presentation about creativity in your business.

Think Inside The Box
with John Armato

Originally recorded for the SMB Online Conference. This audio program is available exclusively inside the SBT Technology Community!

Who hasn’t been told to “think outside of the box”? The intent is great, but over time the concept has come to imply the ability to pluck ideas from nothingness, which is to believe in magic, not the creative process. The truth is, when you ask people to think outside the box it creates intimidation, anxiety, and insecurity. Yet creativity has never been more important in the careers of individuals, the success of organizations, and the future of communities. That’s why it’s time to rethink the greatest cliché of creativity. Think Inside The Box is designed to bring creativity to professionals who aren’t necessarily professional “creatives.” It is an organic, practical and demystifying approach to the creative process.

This is a 50-minute presentation in audio format with PDF.

Members Access Now

 

Think Inside the Box – John Armato

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Now Posted: Community Meeting 2020 August

If you couldn't join this morning, you can always catch the recording!

Members Access Now

Topics covered:

  • Community updates
  • Community platform and dashboard changes
  • How to utilize our live calls as a community
    • Open forum discussion
    • Topic-based
    • etc
    • --> Please weigh in on this! Send an email with your thoughts/ideas to [email protected] or [email protected] (or both for extra credit!) 🙂

Questions asked:

  • How to add a picture to your Zoom account (so it shows when your video is off)
  • Should we still call ourselves an "MSP" or something else?
  • Hiring admins vs techs

SBT Roundtable: John Armato

John Armato joined us on the topic of Creativity and Finding your Authentic Voice, something he believes is imperative to every business owner regardless of how many employees you have or how long you've been in business.

A 65-minute must-watch conversation that is sure to impact how you talk about, think about, and behave in your business. Timestamp and notes below video

Members Access Here

John Armato is a creative thinker, insightful facilitator and trusted advisor whose career has spanned three decades and more than 200 clients across all sectors. Armato joined FleishmanHillard in his hometown of Kansas City then moved to New York as co-chair of the firm’s global Brand Marketing practice. He led the development of five “Marketplace Mandates,” which have been featured by the American Brands Council and Forbes. Now based in Sacramento, Armato focuses on message development and organizational narratives, media training and presentation coaching, and insights and ideas sessions. He is a “go-to” writer for unique or demanding projects as well as a popular professional development and keynote speaker.
- From https://fleishmanhillard.com/profile/john-armato/

Mike Semel’s Disaster Checklist for Everyone – 2020 Update

One of our Community Leaders, Mike Semel, has produced a VERY handy Disaster Checklist for Everyone – 2020 Update.

(You can catch up with Mike at https://www.semelconsulting.com/.)

This is a GREAT, and very practical checklist for your personal and business life.

Members Access Now: https://www.smallbizthoughts.org/member_content/mike-semel-updated-disaster-checklist-for-everyone-2020/

Every day we see news about severe storms and wildfires. Is your family prepared? How about your business?
You need supplies for all the possible people you will have to shelter. Make sure you have enough.
Please share this with your family and business associates.

This six-page PDF Includes very specific list of items you can buy on Amazon. (Generators, lights, power supplies, water filters, etc.)

Topics Include:

Family / Business Communications Plan
Water – Water systems may be contaminated and unsafe for 3 or more days
Food
Utilities
Cash – Credit cards won’t work if power and communications go down.
Automobile – gas pumps won’t work if power fails
Cell phones
Computers
Generators – can use 7 – 10 gallons of gasoline PER DAY
Evacuation
Hand-crank weather radio
Batteries
Flashlights/LED lanterns
Common Sense
Don’t panic
Short Description: Checklist in PDF format

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SBT Roundtable: Creativity and Finding Your Authentic Voice

Another great members-only Roundtable! A chance to work ON your business, and think about things from a different perspective.

August 19th - 9 AM Pacific

Members Access Recording

This SBT Roundtable features John Armato, Senior Partner and Creative Strategist, FleishmanHillard public relations and marketing agency. John will talk to us about Creativity and Finding Your Authentic Voice.

One of his most popular sessions for corporate executives is what he calls the North Star Narrative - a series of exercises design to help companies their mission, and how to communicate it to their clients and the rest of the world.

As you can imagine, most of the last five months has been around appropriate messaging and marketing during the global pandemic and subsequent recession. We'll be talking about creativity in your company branding and answering all your questions.

The format is very informal. There are no slides, no presentations, and no "canned" material you can find somewhere else. We pick a topic that we think you should know about, and then proceed to explore how this applies to your business today.

Members Check it Out Now

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Bonus Tech Chapters for Absolutely Unbreakable Rules

Today I uploaded the SIX bonus chapters for IT professionals. This is a supplement to the Absolutely Unbreakable Rules of Service Delivery.

Absolutely Unbreakable Rules

Absolutely Unbreakable Rules of Service Delivery

I’ve been writing books since 1995. Well, let’s be honest, I was writing before that. I’ve been publishing books since 1995. And while I’ve written books for the non-technical audience, my largest audience is IT professionals, mostly running their own small businesses.

So, I knew that a book on “Service Delivery” for a general audience would be missing some very tech-centric rules. Therefore, I’ve decided to create a tech supplement to The Absolutely Unbreakable Rules of Service Delivery.

And while the smart business owner of any business might find some value here, these chapters are unabashedly for the IT crowd. So, be warned, if you’re not in IT, some of this may not make a lot of sense for your business.

The bonus tech chapters are:

Table of Contents
Intro to the Bonus Tech Chapters
T1. The Philosophy of Managed Services
T2. Only Sell and Recommend Business-Class Equipment
T3. Replace All Hardware at The End of the Warranty
T4. Technicians must work in real time
T5. Use a TSR Log (Troubleshooting and Repair)
T6. Use a PSA (Professional Services Automation) Tool
Other Resources from Small Biz Thoughts

Members Download Here

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Posted: Community Confab Meeting – July 30, 2020

Catch up on the recording from this morning's Community Confab.

Members Access Now

We kick off by congratulating Joshua Liberman on making the MSP 501 list for 2020 - hooray, Josh!

Then we dive into this weeks questions:

How do you handle a situation where you have quoted a client a number of hours and you have gone over for unforseen issues. Is it okay to go back to the client and charge them for that? if so what is the best way to present it.

What KPIs do you track and measure for yourself as an owner? Signing two customers a month is currently mine for example

If clients wants to negotiate prices for quotes for hardware or anything else that we quote them on.....how do you handle this type of client? For example, I quoted the client on Laptop then he responded saying that he wants a laptop for $500 range.

When it comes to selling refurbished equipment....do you recommend selling only new vs used/refurbished equipment? Also, if you recommend used/refurbished equipment, then do you warranty this equipment via Warranty Master???

When hiring Virtual Assistant, (VA) Karl you have mentioned in the past.....I should initially hire a VA....where/how to you suggest to hire highly VA with Tech skills to help out with Tech needs as well?

Plus Amy throws a few links in the chat to keep aware of:
https://news.lenovo.com/pressroom/press-releases/introducing-lenovo-managed-services-for-smbs/
https://www.microsoft.com/en-us/microsoft-365/modern-desktop/enterprise/microsoft-managed-desktop

Done, done, done! The Absolutely Unbreakable Rules – in Three Formats

Absolutely Unbreakable Rules

Absolutely Unbreakable Rules of Service Delivery

It's here at last - for Community Members only.

At long last, my newest book is done! Now in three convenient formats!

  • PDF
  • epub
  • Mobi (Kindle)

 

A couple of notes:

Downloads are now 100% done. See zip file below.

There will be additional bonus chapters for IT professionals! Stay tuned

Why These Rules?

These rules will help you align your personal and professional goals while creating “standard operating procedures” to automate successful habits. Notice that “The customer is always right” is not on the list. Why? Because everyone knows that’s not true. Customers are frequently wrong, or would make bad decisions if we didn’t help them to make good decisions.

I don't waste your time giving lip service to worn out platitudes. Instead, this book is focused on building a great, successful business in the 21st Century. And since the rules are absolutely unbreakable, they will stand the test of time and the changing business environment.

In addition to my unbreakable rules, I give advice on identifying your own unbreakable rules. Branding, I remind you, is everything you do in your company: The way you hire, the way you greet customers, the way you document processes, the way you invoice, how you handle difficult conversations, and much more. Your business is a reflection of your beliefs and values. It should be built with intention, not something that “just happened.”

More info Here

Members Access Now

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