Join us October 5th at our monthly SBT Roundtable meeting!

I met Jason at SMB Techfest. He was presenting on finetuning LinkedIn. Talking to him, I realized he had a great story to tell . . . about using storytelling in your sales and marketing.

Using storytelling to sell millions of dollars in products and services is
the founder and Chief Storyteller of Miller Farm Media. Helping your marketing efforts
increase revenue. From marketing strategy, branding, website design, cinematic award-winning
video production, and digital advertising to social media management on LinkedIn, Facebook,
Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle
since 2000.

Recorded September 2023 – Manuel Palachuk talks about the Culture Imperative.

Manuel is a lifelong student of culture, having studied it up close in both the public and private sectors, in hundreds of organizations across four continents. He has run several successful companies and mentored many more around the world.

Manuel is the Founder & CEO of the International Culture Initiative, a foundation focused on helping organizations and teams get their culture right. His passion for helping teams and organizations build a healthy, cohesive culture is driven by his desire to see the world turn in the right direction, on balance.

He is an award-winning martial arts student and certified instructor, and as a COPE instructor and Sea Scout Skipper, he has taken teams and crews to top-level honors in their competitions.

Manuel is the author of Getting To The Next Level, where he shares his unique culture-centric framework that redefines how every business should approach the development of their business strategy. In his upcoming book, The Culture Imperative, Manuel put’s culture squarely at the heart of the subject. Manuel is positioned at the intersection of culture, strategy, leadership, and transformation is his work.

George Sierchio is an entrepreneurial veteran having owned and operated several successful services and consulting businesses in the last 25+ years. This includes his work as a consultant and advisor to owners of IT companies providing guidance in profitability, overall growth, and mergers & acquisitions related activities. He is highly experienced in the areas of strategy, finance, operations, and human resources specific to M&A. George is well versed in many areas including growth strategy, acquisition targeting/evaluation, valuation, due diligence, deal structure, agreement development/negotiation, and corporate governance, leading over 25 buy-side transactions in the IT Services space.

Paul Green is an MSP marketing expert, based in the UK, working with 700+ MSPs all over the world with his MSP Marketing Edge program. Paul’s a former journalist and radio presenter, and the host of the world’s most popular podcast on MSP marketing – search for “Paul Green’s MSP Marketing podcast” in your favorite podcast platform.

TCP/IP Troubleshooting – A Very Practical Workshop

This seminar is an introduction to troubleshooting networks. It is intended to accompany the “Understanding TCP/IP” seminar. While the workshop does not require a thorough understanding of networking in general, or TCP/IP specifically, it does assume a basic understanding of these.

As with so many things in technology, most problems come down to incorrect settings. But with networking you also need to look about for physical connectivity issues and typos. When do you suspect each of these, and how do you start troubleshooting to maximize success?

We start with some basic guidelines about troubleshooting that are good for any technician. Then, we’ll look at the most common problems you are likely to see, and the best tools to use for basic troubleshooting. And along the way, you’ll pick up lots of golden nuggets.

TCP/IP Troubleshooting Workshop
Jul 26, 2023
9:00 AM Pacific Time (US and Canada)

This seminar includes LOTS of test scenarios and example problems. It also includes a “problems” handout with some test scenarios you can use to test yourself and your staff on the basics of network troubleshooting. Note: The problems assume that you have taken both the “Understanding TCP/IP” seminar and “TCP/IP Troubleshooting” workshop.

Understanding TCP/IP – A very practical introduction, but also a bit technical.

Let’s face it: TCP/IP literally makes the Internet possible. Of all the technologies I’ve ever learned, a thorough understanding of TCP/IP has made me more money than anything! And that includes Small Business Server, which fed my business and my family from 2003-2008.

TCP/IP is both powerful and elegant. It’s flexible. It’s resilient. It’s beautiful. And yet, the amount you really need to know about TCP/IP is pretty compact.

This is an introduction to TCP/IP. We’ll literally start with the hardware layer of networking, then move on to the math of building network packets, and finish with some handy tips and tricks. This class is intended to give you a solid foundation of understanding about how IP, and especially TCP/IP works.

We will cover the “absolute basics” of networking enough so that you understand the concepts well enough to understand how traffic moves – even if you can’t construct a valid packet by hand with just zeros and ones. The goal is not to replace a deep dive into every detail of the Internet’s most precious protocol, but to help you understand the big picture.

From there, we move to the basics that you DO use on a regular basis and help you pinpoint the most common tips and tricks for building a solid, secure network.

Kelly Holmstrom is a strategic marketing consultant who works with some of the largest technology companies in the world. Her core competency is around CX – Customer Experience. She is also a leader in the concept of “Decisioning” – a practice that involves big data, analytics, and predictive analytics. We’ll talk to her about how this big-data model is changing the world our clients live in.

Focused on delivering significant commercial value through the adoption, integration and execution of a strong customer experience focused centralized decisioning platform. Using data-driven decisions and next best action methodology to ensure customer loyalty and maximize profitability.

Janice Burt – AKA Spanish Janice – Is an author, speaker, court-certified Spanish interpreter, voiceover artists, TEDx speaker, actor, competitive body builder, yoga instructor, and pretty much anything else she wants to be. She is a great motivational speaker. Her most recent book is Kicking the People-Pleasing Habit.