PDF
Book
Learn what you need to implement a marketing process that works to constantly fill your sales funnel.
Resource Library
Here you have access to all of Karl’s resources and training: books, checklists, SOPs, 3-part classes and more. Book handouts are added individually to make things more searchable.
If you don’t know exactly what you need, use the filters below to search by topic, department, type, or format. Mix and match as needed.
If you need help finding something, or aren’t sure exactly what you need (you just know you need *something*, send us a message and we’ll be happy to help!
A few examples to get you started
Select an option here, notice how the filters show up below, and customize as needed.
Note: filters within the same dropdown have an or operator. Filters in different dropdowns have an and operator. Or will broaden (increase) your results. And will narrow (decrease) your results.
For example: This setup shows results that are client facing or customer service topics and are a checklist.
Video
Seminar/Webinar
Customize this template to build your ideal client presentation.
Video
Seminar/Webinar
When it comes to SEO, your About Page should be more powerful than your Home Page.
Roadmap
A quick-start list of resources to get your marketing department off in the right direction.
Word
Sample
A starter document for goal planning.
PDF
Workbook
Redesign the way you sell the new security services that are needed in the modern environment
Audio
Seminar/Webinar
What’s changed in the threat landscape over the last five years? Everything! Except, perhaps, the way you design and sell your security services.
Audio
Seminar/Webinar
How successful is your business? Perhaps moving into a niche (or two) is the way to go!
Audio
Seminar/Webinar
We all say we want “better” marketing, but what does that look like? Jennifer Fields talks about setting a budget, building lists, identifying a target market, tracking progress, and much more.
Audio
Seminar/Webinar
Branding is everything you do. Is what you’re doing consistent?
Audio
Seminar/Webinar
An organic, practical and demystifying approach to the creative process for business owners.
Audio
Seminar/Webinar
Is entropy getting in the way of your business success?
Video
3-Part Class
Learn the essential local marketing for IT Service Providers. Class includes Citation Management, Reputation Management, Website Optimization and more. Acting on this step-by-step advice will make it easier for prospects to find and engage with your business.
Video
3-Part Class
Just like a real garden, you have to get rid of clients who cannot grow with your company, as well as those who are difficult to work with, unprofitable, or don’t fit your culture. And no, you won’t lose money.
Video
3-Part Class
In this three-part mini course, Erick gives you a great introduction to the value of personality profiles and lots of hands-on knowledge so you can learn to apply these profiles within your own company.
Video
3-Part Class
Curious about KPIs? Need some more ideas for what to track? Karl has your back with this 3-part class.
Audio, Kindle, PDF
Book
Practical, click-by-click advice to build a bundled offering of services Karl calls the Cloud Five-Pack™. Learn how to combine Cloud Services with Managed Services for the ultimate Killer Combo.
Excel, PDF, Word
Whitepaper
An outline and example of all of the things to put into a contract for HaaS.
PDF
Whitepaper
A series of exercises designed to help companies their mission, and how to communicate it to their clients and the rest of the world.
PDF
Whitepaper
A sort of cheat-sheet for getting started with the intentional use of questions to produce ideas and insights.
PDF
Whitepaper
Make something meaningful happen.
PDF
Whitepaper
This resource comes as a result of the roundtable discussion on Creativity and Finding your Authentic Voice with John Armato.
PDF
Whitepaper
The seven most important things you need for effective promotions.
Excel, PDF
Checklist
This asset is intended to help you spread the word effectively on social media – and to get assistance from your friends and business partners to spread the word even faster.
Video
3-Part Class
A newsletter is the easiest way to keep in touch with your current and prospective clients. Here’s how to do it right.
Video
3-Part Class
Onboard your new employees with intention and keep your company culture strong while you’re at it.
Video
ITSPU Class
Learn the industry’s best practices on managing, leading, and growing your business. These sessions will be focused on leading people and teams while connecting them to your vision and goals. We will review foundational leadership skills, management tips, recruiting, onboarding, and training new employees and how to connect every single employee to the company’s goals. This class is ideal for any owner, executive, manager, or key employee you are grooming into leadership.
Video
ITSPU Class
Learn how to create a great customer service system for your IT consulting business – and how to hire and train the people you need to make it work.
Video
ITSPU Class
This course is designed to help you “put it all together” and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We’ll look at all of these.
Video
ITSPU Class
This course covers three of the largest and most important social media in great detail. In all cases, we present a thorough training on getting the most of these applications. And, for each, we talk about how that specific medium fits into your overall sales and marketing strategy.
