Exclusive to members of the Small Biz Thoughts Technology Community.
60 Minute audio program. Includes 29-page workbook. Zip file includes MP3 plus slide deck and workbook in PDF format.
Designing, Positioning, Marketing & Selling Managed Security Services in today’s threat landscape
What’s changed in the threat landscape over the last five years? Everything! Except, perhaps, the way you design and sell your security services. Join author and coach Karl W. Palachuk for a deep dive on refreshing your entire approach to creating and selling security services.
Karl always encourages IT Service Providers to “Stop selling new stuff the old way.” In this educational and entertaining workshop, Karl will help you redesign the way you sell the new security services that are needed in the modern environment.