Another great members-only Roundtable! A chance to work ON your business, and think about things from a different perspective.
This SBT Roundtable features John Armato, Senior Partner and Creative Strategist, FleishmanHillard public relations and marketing agency. John will talk to us about Creativity and Finding Your Authentic Voice.
One of his most popular sessions for corporate executives is what he calls the North Star Narrative – a series of exercises design to help companies their mission, and how to communicate it to their clients and the rest of the world.
As you can imagine, most of the last five months has been around appropriate messaging and marketing during the global pandemic and subsequent recession. We’ll be talking about creativity in your company branding and answering all your questions.
The format is very informal. There are no slides, no presentations, and no “canned” material you can find somewhere else. We pick a topic that we think you should know about, and then proceed to explore how this applies to your business today.