Resource Library
Here you have access to all of Karl’s resources and training: books, checklists, SOPs, 3-part classes and more. Book handouts are added individually to make things more searchable.Â
If you don’t know exactly what you need, use the filters below to search by topic, department, type, or format. Mix and match as needed.
If you need help finding something, or aren’t sure exactly what you need (you just know you need *something*, send us a message and we’ll be happy to help!
A few examples to get you started
Select an option here, notice how the filters show up below, and customize as needed.
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Note: filters within the same dropdown have an or operator. Filters in different dropdowns have an and operator. Or will broaden (increase) your results. And will narrow (decrease) your results.
For example: This setup shows results that are client facing or customer service topics and are a checklist.
Move yourself and your clients to managed services
Learn the essential local marketing for IT Service Providers. Class includes Citation Management, Reputation Management, Website Optimization and more. Acting on this step-by-step advice will make it easier for prospects to find and engage with your business.
Just like a real garden, you have to get rid of clients who cannot grow with your company, as well as those who are difficult to work with, unprofitable, or don’t fit your culture. And no, you won’t lose money.
In this three-part mini course, Erick gives you a great introduction to the value of personality profiles and lots of hands-on knowledge so you can learn to apply these profiles within your own company.
Curious about KPIs? Need some more ideas for what to track? Karl has your back with this 3-part class.
What could be better than adding a new client? Doing it consistently the same every time, building your culture, and setting a very high standard for your new relationship! That’s what an onboarding process does for your company.
A newsletter is the easiest way to keep in touch with your current and prospective clients. Here’s how to do it right.
A yearly planning guide for intentional success! Offered in 2021, but can apply to any year.
Onboard your new employees with intention and keep your company culture strong while you’re at it.
Solid, basic advice that Karl and Amy could offer to folks who are getting started marketing in this industry.
RFS is a guide to balancing your personal and professional lives and being more successful in both. It lays out my philosophy of finding success without driving myself 80 hours a week, being constantly stressed out, or having a heart attack.