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Small Biz Thoughts

Technology Community by Karl W. Palachuk

Kelly Holmstrom on The SBT Roundtable


Kelly Holmstrom is a strategic marketing consultant who works with some of the largest technology companies in the world. Her core competency is around CX – Customer Experience. She is also a leader in the concept of “Decisioning” – a practice that involves big data, analytics, and predictive analytics. We’ll talk to her about how this big-data model is changing the world our clients live in.

Focused on delivering significant commercial value through the adoption, integration and execution of a strong customer experience focused centralized decisioning platform. Using data-driven decisions and next best action methodology to ensure customer loyalty and maximize profitability.